LV|RO Communications
About
Rocco Loverro
Founder
LV|RO Communications
Rocco Loverro has been in the public relations and marketing business for over a decade. The Columbia, Md. native founded LV|RO Communications in 2013. He has developed communications strategies, defined brand positioning, and delivered unique stories to the world on behalf of many clients through traditional and new media channels.
In the past, Rocco has executed PR strategies and plans for a variety of organizations, ranging from international corporations to boutique agencies to non-profits. His expertise includes general media relations and publicity, writing services such as original content creation and speechwriting, executive media coaching, strategy and message formulation, crisis communications, community relations, legislative affairs, corporate social responsibility, and more.
Coverage resulting from Rocco's outreach has appeared in top national news outlets such as USA Today, The Wall Street Journal, The Washington Post, HuffingtonPost, CBS, NPR, The Steve Harvey Morning Show, Gadling, and more.
Past clients include: A Better Way Computer Recycling, Bayer Environmental Science, Habitat for Humanity, Honeywell, The Learning Channel (TLC), the Legg Mason Tennis Classic, Luke's Wings, Ronald McDonald House Charities, and others.
His corporate background includes work as a PR strategist for Choice Hotels, one of the world's largest hotel companies. During his time in this role, Rocco launched new consumer brands, navigated high-profile crisis situations, and garnered hundreds of positive media placements for the company, resulting in millions in PR value. His agency experience includes work at some of Philadelphia's and Washington, D.C.'s largest and most well-known boutique firms, including Tierney Communications and Brotman Winter Fried Communications.
Rocco received his MBA from the University of Maryland, University College and holds a bachelor's degree in Strategic Public Relations from Temple University. He was recently named as one of Hotel Management magazine's 2013 "Thirty Under 30." He has also served as a founding board member of Luke's Wings, a non-profit organization that unites wounded veterans with their loved ones during recovery through the gift of travel. Rocco currently resides in Baltimore City.
